Congratulations on taking your first step to financial wellness!
Please check your email and accept the calendar invitation to secure your meeting with Facet.
You’re one step closer to being debt free.
Get objective, flat-fee financial guidance and a custom roadmap built to help you make the right money decisions.
Flat-fee memberships
Your personalized roadmap
For all facets of your life
You’re one step closer to being debt free.
Get objective, flat-fee financial guidance and a custom roadmap built to help you make the right money decisions.
Flat-fee memberships
Your personalized roadmap
For all facets of your life
Facet was ranked Best Financial Advisory Firm 2026 by USA Today!
You asked about:
Paying off debt.
Facet member Maggie is now experiencing freedom.
Be sure you’re making smart choices with your money.
Secure member dashboard
- Single place to see all your money info and track progress
- Earned an “A” rating from SSL Labs for website security
- Unlimited planner messaging
Personalized financial roadmap
- Designed just for you to achieve your goals
- Step-by-step guidance to keep you on track
- Adjusts as your life changes
Investment management
- Tax-advantaged accounts (including IRAs and backdoor Roth IRA conversions)
- Individual, joint, and trust taxable accounts
- Exchange-traded fund (ETF) portfolios
- Continuous portfolio monitoring
- Tax-loss harvesting
- Employer plan guidance (including 401k, HSA/FSA)
CFP® professional always
- All CERTIFIED FINANCIAL PLANNER® professionals–the highest financial planning certification
- Objective advice–no conflicts, no commissions
- Convenient virtual meetings
Retirement & life planning
- Goal and income assessment
- Savings and investment planning
- Ongoing planning pre and post-retirement
Savings and debt management
- Cashflow management
- Short and long-term savings strategies
- Debt management
Tax-savings strategies
- Tax-savings strategy built into your roadmap
- Tax-efficient education savings recommendations
Insurance planning
- Identify coverage gaps
- Annual review with recommendations
- Employer-sponsored insurance support (including health and life)
Education planning
- Education savings
- Tuition payment strategy
- Loan payoff strategies
How we’re different.
| Facet | Traditional Advisor | Robo-Advisor | |
|---|---|---|---|
| What am I actually getting? | Personalized, jargon-free advice for everything money impacts in your life + help executing your plan. | Usually a 30-60+ page report that mostly focuses on your investments | A “robot” or algorithm, that manages your investments; sometimes can ask a person one-off questions for an additional fee |
| What are the minimum assets required? | $0 | Varies | Varies |
| How is my planner qualified? | Always a CFP® Professional (the highest possible certification) | Titles are unregulated and misleading — not always a CFP® professional | No, or limited access to, a financial planner |
| How will we keep in touch? | Up to 4 virtual meetings (year 1) and varying sessions based on membership tier (years 2+) | Typically one or two meetings/year, usually in-person, during business hours | No — or only ad hoc —meetings |
| How will technology be used? | Easy-to-use platform with key info in one place | Technology is usually not a central part of the service | Technology is typically the only service offered |
| How will my fees be calculated? | One fixed fee based on your needs | Varies; typically a % of what you invest, plus fees. Cost increases as your money grows | A % of what you invest, plus fees. Cost increases as your money grows |
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Trustpilot rating: 4.7/5 stars
USA TODAY: Best Financial Advisory Firm 2026
Assets under management
Nerdwallet: 4.7/5 stars
Newsweek: America’s Top Financial Advisory Firms 2025
BBB: A+ rating
Members
Facet has a 4.7-star rating with NerdWallet as of October 2025, period considered Aug – Oct. 2025. This review is unpaid, but Nerdwallet receives referral compensation. USA TODAY/Statista included Facet in the list of Best Financial Advisory Firms 2026 based on an independent survey and AUM analysis, as of April 2026. Trustpilot rating as of 2/13/26 (may fluctuate); based on reviews since Jan 2022. BBB A+ Rating as of April 2026, based on reviews, complaints, time in business, etc; this Accreditation does not imply BBB approval/ endorsement. BBB is a paid membership; no compensation was paid for these ratings, rankings, or reviews. More details here.
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