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Get objective, flat-fee financial guidance and a custom roadmap built to help you get the most out of the market.
Flat-fee memberships
Your personalized roadmap
For all facets of your life
Let’s talk about investing.
Get objective, flat-fee financial guidance and a custom roadmap built to help you get the most out of the market.
Flat-fee memberships
Your personalized roadmap
For all facets of your life
Facet was ranked Best Financial Advisory Firm 2026 by USA Today!
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Getting into investing.
Facet member Tom describes the work with his advisor as life-changing.
Be sure you’re making smart choices with your money.
Secure member dashboard
- Single place to see all your money info and track progress
- Earned an “A” rating from SSL Labs for website security
- Unlimited planner messaging
Personalized financial roadmap
- Designed just for you to achieve your goals
- Step-by-step guidance to keep you on track
- Adjusts as your life changes
Investment management
- Tax-advantaged accounts (including IRAs and backdoor Roth IRA conversions)
- Individual, joint, and trust taxable accounts
- Exchange-traded fund (ETF) portfolios
- Continuous portfolio monitoring
- Tax-loss harvesting
- Employer plan guidance (including 401k, HSA/FSA)
CFP® professional always
- All CERTIFIED FINANCIAL PLANNER® professionals–the highest financial planning certification
- Objective advice–no conflicts, no commissions
- Convenient virtual meetings
Retirement & life planning
- Goal and income assessment
- Savings and investment planning
- Ongoing planning pre and post-retirement
Savings and debt management
- Cashflow management
- Short and long-term savings strategies
- Debt management
Tax-savings strategies
- Tax-savings strategy built into your roadmap
- Tax-efficient education savings recommendations
Insurance planning
- Identify coverage gaps
- Annual review with recommendations
- Employer-sponsored insurance support (including health and life)
Education planning
- Education savings
- Tuition payment strategy
- Loan payoff strategies
How we’re different.
| Facet | Traditional Advisor | Robo-Advisor | |
|---|---|---|---|
| What am I actually getting? | Personalized, jargon-free advice for everything money impacts in your life + help executing your plan. | Usually a 30-60+ page report that mostly focuses on your investments | A “robot” or algorithm, that manages your investments; sometimes can ask a person one-off questions for an additional fee |
| What are the minimum assets required? | $0 | Varies | Varies |
| How is my planner qualified? | Always a CFP® Professional (the highest possible certification) | Titles are unregulated and misleading — not always a CFP® professional | No, or limited access to, a financial planner |
| How will we keep in touch? | Up to 4 virtual meetings (year 1) and varying sessions based on membership tier (years 2+) | Typically one or two meetings/year, usually in-person, during business hours | No — or only ad hoc —meetings |
| How will technology be used? | Easy-to-use platform with key info in one place | Technology is usually not a central part of the service | Technology is typically the only service offered |
| How will my fees be calculated? | One fixed fee based on your needs | Varies; typically a % of what you invest, plus fees. Cost increases as your money grows | A % of what you invest, plus fees. Cost increases as your money grows |
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Trustpilot rating: 4.7/5 stars
USA TODAY: Best Financial Advisory Firm 2026
Assets under management
Nerdwallet: 4.7/5 stars
Newsweek: America’s Top Financial Advisory Firms 2025
BBB: A+ rating
Members
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