Bini Lee - Head of Planning & Advice

Bini Lee is the Vice President, Planning & Advice at Facet and holds her CERTIFIED FINANCIAL PLANNER™ designation. Bini has over 14 years of experience in the financial services industry which includes time spent in insurance, a traditional RIA, and another FinTech startup as a financial planner and leader. She strongly believes that financial advice and implementing a plan for the future can be truly life changing for clients. Her favorite part about planning is taking clients through the human side of bringing their dreams to life and helping them reach a-ha moments. Bini lives with her wife, Jessica, their 14 year old twins, Jack and Leah, and their two English Bulldogs. When not working, she likes to spend her time exploring, eating lots of delicious food, and then walking it off, preferably out in nature.

Education: UC Davis (BS)