Real estate often feels like the ultimate financial milestone, but buying a physical property isn't the only way to build wealth in this market. If you've ever wanted to benefit from real estate ownership without fixing leaky faucets or chasing down rent checks, you're not alone. There is a way to tap into the potential of commercial and residential properties while keeping your investment journey simple and liquid.
How do REITs actually work?
At their core, REITs are companies that own, operate, or finance income-producing real estate. This can include anything from apartment buildings and office complexes to hotels and shopping centers. They allow individual investors to earn a share of the income produced by these commercial properties without actually buying or managing the buildings themselves.
The structure
These companies are structured as trusts. The most distinct feature of a REIT is that it is legally required to distribute a substantial portion of its income to shareholders as dividends.
The 90% rule
Specifically, a REIT must pay at least 90% of its taxable income out to shareholders. For investors, this structure often results in relatively high yields compared to traditional stocks and bonds.
Public vs. private REITs
Not all REITs are created equal, and accessibility depends on how they are categorized.
Public REITs are traded on stock exchanges, meaning anyone can buy shares just like they would with stocks or mutual funds. They are registered with the Securities and Exchange Commission (SEC) and must comply with strict reporting and disclosure requirements. This ensures a high level of transparency.
Private REITs, on the other hand, are not publicly traded. They are typically only available to a limited group of investors, often through private placement offerings. Because they don't have to register with the SEC, they don't face the same strict disclosure rules. Usually, these are only open to accredited investors, which includes individuals with a high net worth or institutional investors like pension funds.
The different types of REITs
While the general concept is the same, REITs typically fall into three distinct categories based on what they actually own.
Equity REITs
These companies invest directly in physical properties. They make money by collecting rent from tenants. When you think of a "landlord" model on a corporate scale, this is it.
Mortgage REITs
These trusts don't own the buildings. Instead, they invest in short-term mortgage loans or mortgage-backed securities (MBS). Their income comes from the interest on these loans.
Hybrid REITs
As the name suggests, these combine the strategies of the previous two. They invest in both physical properties and mortgages.
Why you might consider adding them to your portfolio
Adding real estate to your financial roadmap can offer several distinct advantages.
Diversification
Investing in a REIT gives you exposure to a diverse portfolio of real estate properties. This can help reduce your overall investment risk by spreading your assets across different sectors.
Liquidity
Unlike a physical house, which can take months to sell, publicly-traded REIT shares can be bought and sold like stocks. This allows you to adjust your position quickly as market conditions shift.
Cost-effectiveness
You get the benefits of real estate without the need to buy, manage, and maintain individual properties. It eliminates the heavy lifting of being a landlord.
Access to commercial properties
Most individual investors can't afford to buy a shopping center or a hotel. REITs provide a pathway to own a slice of these large-scale commercial properties.
Tax benefits
In some specific cases, the dividends you receive may be eligible for favorable tax treatment, which can result in a higher after-tax return.
The risks you need to watch out for
Of course, no investment is without risk. Before you dive in, it's important to understand the potential downsides.
Market volatility
Just like stocks, the value of a REIT can fluctuate based on broader economic and market conditions.
Interest rate risk
Real estate is very sensitive to interest rates. When rates rise, it can reduce the demand for real estate and lead to lower property values, which impacts the value of the REIT.
Dividend dependence
Performance is closely tied to the ability to generate rental income. If vacancies rise and rental income drops, the value of the REIT- and your dividend - may decrease.
Management and regulatory risks
REITs are managed by professional teams, but human error is still a factor. Poor management decisions can hurt performance. Additionally, changes in government regulations can impact their ability to operate profitably.
Limited control and transparency
As a shareholder, you have limited control over the properties and rely entirely on the management team. Furthermore, if you invest in non-traded (private) REITs, you may face a lack of transparency regarding the properties and financial performance.
How do I invest in a REIT?
You don't need to be a real estate mogul to get started. Retail investors who prefer a hands-off approach often invest in mutual funds or exchange-traded funds (REIT ETFs). Others prefer to take an active role by picking specific publicly-traded REIT stocks.
Do your homework
If you decide to pick individual REITs, you need to dig into the data. You can find essential information on a company's website or through SEC filings. Look for:
- Investor presentations
- Quarterly supplemental reports
- Portfolio details
- The 10-K (Annual report)
- The 10-Q (Quarterly report)
- Press releases
The steps to investing
Once you've done your research, the process is straightforward:
- Decide on a type: Choose between Equity, Mortgage, or Hybrid based on your risk tolerance.
- Choose a REIT: Select the specific company that meets your criteria.
- Purchase shares: Open a brokerage account to buy public shares. (For non-traded REITs, you would need to contact the REIT or a financial advisor).
- Monitor your investment: Keep an eye on performance and changes in the real estate market. It's often smart to diversify by investing in multiple REITs rather than putting all your eggs in one basket.
The Facet difference
At Facet, we believe your investments should be a reflection of your life goals, not just a collection of assets. While REITs can be a powerful tool for income and diversification, they are just one part of a larger picture.
We don't charge a percentage of your assets, so our advice is objective. Our team of CFP® professionals works with you to build a comprehensive financial roadmap that integrates your investments, taxes, and values. Whether you're interested in real estate or retirement strategies, we help you make decisions that support the life you want to live.

