Facet has been ranked the #1 financial advisory firm by USA TODAY * in April 2025, who partnered with Statista to rank the top 500 RIAs.

Facet has been ranked the #1 financial advisory firm by USA TODAY * in April 2025, who partnered with Statista to rank the top 500 RIAs.

Facet has been ranked the #1 financial advisory firm by USA TODAY * in April 2025, who partnered with Statista to rank the top 500 RIAs.

Log in
Get started

Financial planning as it should be.

No matter where you’re at on your financial journey, a Facet membership can help by offering valuable financial advice and services to help you reach your full potential.

Take our free Financial Wellness Quiz below or book an introductory call with a Facet expert today. 

Get started

Honestly, how are you doing with your money?

You can find out in under 4 minutes. Your Financial Wellness Score will unlock insights into what you’re doing right and what could still be better.

Get your score

How Facet memberships work.

With Facet, you get access to a team of CFP® professionals and financial experts across investments, taxes, benefits, and more. Our ongoing, dynamic strategies will evolve with you, so you never have to make a financial decision alone again.

Our flat-fee membership model means no commissions

Support from a team of CFP® professionals and experts.

Secure, industry-leading technology to manage and organize your entire financial life in one place.

Exclusive partner offers that complement your financial outcomes.

Explore memberships
Not ready to start? Take our free financial wellness quiz to get your score.

How we’re different.

At Facet, we never earn commissions, so our success is only measured in terms of your satisfaction and financial security. We achieve this through personalized financial advocacy that’s changing expectations, industry-wide. Here’s how we set ourselves apart:
What am I actually getting?
What are the minimum assets required?
How is my planner qualified?
How will we meet?
How will technology be used?
How will my fees be calculated?
What am I actually getting?
Personalized, jargon-free advice for everything money impacts in your life + help executing your plan
What are the minimum assets required?
$0
How is my planner qualified?
Always a CFP® Professional (the highest possible certification)
How will we meet?
Up to 4 virtual meetings (year 1) and varying sessions based on membership tier (years 2+)
How will technology be used?
Easy-to-use platform with key info in one place
How will my fees be calculated?
Investment management is included in your membership
Traditional financial advisor
What am I actually getting?
Usually a 30-60+ page report that mostly focuses on your investments
What are the minimum assets required?
Typically $100K or more
How is my planner qualified?
Titles are unregulated and misleading - not always a CFP® Professional
How will we meet?
Typically one or two meetings/year, usually in-person, during business hours
How will technology be used?
Technology is usually not a central part of the service
How will my fees be calculated?
Varies; typically a % of what you invest, plus fees. Cost increases as your money grows
Robo-advisor
What am I actually getting?
A “robot” or algorithm, that manages your investments; sometimes can ask a person one-off questions for an additional fee
What are the minimum assets required?
Varies
How is my planner qualified?
No, or limited access to, a financial planner
How will we meet?
No--or only ad hoc--meetings
How will technology be used?
Technology is typically the only service offered
How will my fees be calculated?
A % of what you invest, plus fees. Cost increases as your money grows
Get started

What Facet members are saying.

"At Facet we found an approach that works for us that gives us clarity & insights into our finances."
- Zach and Maggie
"Before Facet it almost felt like I worked for my money, and now my money works for me."
- Colby
"This is exactly what I've been looking for. Facet has everything I need to manage my money."
- Alyssa

Testimonials were provided by current members of Facet ("Facet Wealth, Inc."). Members have not been paid for their testimonial and there are no material conflicts of interest that would affect the given testimonials. These testimonials may not be representative of the experiences of other members, and do not provide a guarantee of future performance success or similar services.

Grow your knowledge.

We think financial planning information should answer more of the questions we all have and be less complicated. Learn about how we approach personal finance through our library of free articles that will help you deepen your financial literacy.

How to spot a private investment scam: A real-life due diligence guide.

The world of private investing can be challenging. There are some good investment opportunities out there, but there are also a lot of overly optimistic claims, false promises, and even outright scams. We happened to uncover an alleged scam when a Facet member asked us if they should invest in a certain private investment opportunity. ... Read more

Sep 11th 2025 4 Min Read

Worried about a recession and an AI bubble? Why you shouldn't sell your stocks.

There’s a lot for investors to worry about right now. I’m pretty worried that a recession could be on the horizon. Job growth has recently slowed rapidly, while consumer confidence remains low, and tariffs are just starting to have an effect. Meanwhile, the stock market is trading near all-time highs. I’ve got some concerns that ... Read more

Aug 28th 2025 4 Min Read

See for yourself why we’re one of the fastest-growing financial services companies.*

Get started now
*In 2024, Facet was ranked 961 on Inc. 5000 list of America’s fastest-growing private companies based on a three year revenue growth rate. An entry fee was collected by Inc. 5000 for their vetting of the submitted information.