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How do I make my Facet account more secure with passkeys?

The short answer:

Passkeys replace traditional passwords by using the built-in security on your device, such as a face scan, fingerprint, or PIN. This method is significantly faster than typing codes and makes your account resistant to phishing attacks by linking your login directly to your specific phone or computer.

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Key Takeaways:

  • Passwords are a target: Reusing passwords is a common habit that leaves you vulnerable to data breaches and phishing attacks.
  • Your device is the key: Passkeys use your phone or computer's biometrics (face or fingerprint) to log you in instantly.
  • It takes less than a minute: You can upgrade your security settings in under 60 seconds to protect your financial future.

Let’s be honest about something. We know that managing passwords is a source of frustration for almost everyone because they are hard to remember, a hassle to manage, and a genuine security risk. It's time to move on from the stress of forgotten codes and embrace a method that actually fits into your life.

Why passwords are a problem

We all do it. We reuse the same password across multiple sites to make them easier to remember. While this is convenient, this common habit has a high cost. According to Verizon's Data Breach Investigations Report (2025), a leading percentage of hacking-related breaches involve credentials like stolen, weak, or reused passwords.1

When one site gets breached, hackers use those exposed passwords to try and unlock every other account you own. It's not just about data breaches, either. The second major risk is phishing. A convincing email or text can trick you into entering your password on a fake website. The site might look identical to the real one, but the moment you log in, your credentials have been exposed.

How passkeys change the game

It's time for an evolution. A passkey is a safer and easier alternative to a password. Instead of typing a string of characters, you sign in using the same simple methods you use to unlock your device every day. This could be your fingerprint, a face scan, or your device’s PIN.

This technology moves the burden of security away from the fallibility of human memory and onto the powerful, built-in security of the device you hold in your hand. Passkeys are a standardized innovation supported by virtually every modern device and browser from Apple, Google, and Microsoft.

Three major benefits of switching

The shift to passkeys enhances both your security and your daily convenience.

1. Phishing-resistant by design

A passkey is directly linked to our real application. This means it simply will not work on a fraudulent or imposter site, so you can't be tricked into giving away your credentials. The "secret" part of your passkey never leaves your personal device, so there is no shared secret stored on a server for anyone to steal.

2. Unique to Facet

The passkey you set up is unique to Facet. It can't be reused across other sites or accidentally copied during a compromise.

3. Effortless and fast

The user experience is dramatically improved. There are no more complex password rules to follow and nothing to remember or type. The result is a faster and more reliable login.

Two paths to better security

We are thrilled to celebrate the widespread adoption of passkeys and want to offer you two powerful ways to secure your Facet account. We encourage you to choose the upgrade that works best for you.

Option 1: The modern upgrade (Passkeys)

As we just explored, a passkey is the new standard. It's the simplest and most phishing-resistant way to log into your Facet account.

Option 2: The powerful essential (Multi-Factor Authentication)

If your password is the first lock on your account, think of Multi-Factor Authentication (MFA) as a second, separate lock that requires a different key, which is usually your phone. According to research from Microsoft, simply enabling MFA makes your account more than 99% less likely to be accessed by someone else.2

The Facet difference: Seamless security

At Facet, we believe managing your finances should be seamless and secure. Protecting your financial future is a partnership. Whether you choose the modern convenience of a passkey or the powerful, layered security of MFA, you are taking the single most effective step to secure your account.

We aren't just improving security. We're upgrading your entire experience to be faster, simpler, and safer than ever before. This upgrade takes less than 60 seconds. You can log in to your Facet portal, visit your Security Settings, and enable the option that works best for you today.

Sources:

1 Verizon. "Data Breach Investigations Report." (2025)

2 CISA. "Multifactor Authentication." (2020)

If you would like to learn more about how a financial planner can help you, schedule a free, no-obligation call with a CFP® professional at Facet to see how a financial plan crafted by an expert can put you on a path to shaping your future with confidence.

FAQs

A passkey is a modern way to log in that replaces typed passwords. It uses the biometrics on your device, like a face scan or fingerprint, to verify it’s really you.

Yes. Because a passkey is linked to your specific device and the specific website, it cannot be stolen through phishing scams or reused on other sites like a password can.

Updating your security settings to use a passkey or MFA takes less than 60 seconds inside your Facet portal.

About Facet

Facet is a national, SEC-registered investment advisor (RIA) and consumer fintech leader dedicated to making expert financial planning accessible to everyone.

Through a transparent, flat-fee membership model, Facet provides objective guidance designed to put the member’s best interest first—always. Unlike traditional firms that often take a cut of your returns or charge by the hour, Facet’s affordable fee doesn’t change even as your money grows, helping you keep more of your own money for the life you want to live.

Facet combines user-friendly technology with a dedicated team of Certified Financial Planner ™ professionals to deliver a personalized roadmap for every aspect of a member’s financial life. This comprehensive approach covers everything from the big milestones to everyday decisions—including investment management, tax strategy, equity compensation, and estate planning—evolving as your life and opportunities unfold. Facet’s mission is to empower individuals to move beyond “standard” advice, helping them make confident decisions and live more enriched lives through financial planning the way it should be: simple, guided, and all about you.

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